Whether you are a marketer or a small-business owner, troubling from no customers is a common problem. While you spend a lot of time, effort, money, and other resources on marketing campaigns, no inbound and outbound leads take you nowhere.
Hence, you would look for proven lead-generation tactics to convert traffic into customers. However, you should understand it is a complex process and requires greater research to know your target audience. Further, you can try different ways to determine the best one.
So, while you are looking to optimize your lead generation efforts, Francois Beaudry, the veteran digital marketer, has covered you with the correct approach.
Who Is Francois Beaudry?
Francois Beaudry has experience and expertise in various domains, including digital marketing, business leadership, and electronic warfare analysis. He began his journey in the digital space as a one-person army and is now the President and CEO of Via Communication.
Achieving this feat was challenging, but seeing 300 clients across multiple domains worldwide makes him wish to share his experience with others.
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Understand The Audiences
Francois Beaudry suggests that most marketers and business owners need to understand them before taking action. Though everyone would have a common perspective and can become your customer now, winging their peculiarities is crucial.
Understanding the audience includes their buying preferences, their particular emphasis, demographics, pain points, and buying intent. Accordingly, you can target your audiences strategically for the least chance of your failure.
For instance, a person buying Microwave Oven in India looks for affordable prices primarily because it is a budget-oriented country. In contrast, people from the States or Britain usually check for the Magnetron warranty. So, trying to fetch sales by showing lower prices in the U.S. won’t convert leads into traffic.
Hence, you should create a plan outlining the buyer personas so you can strategize marketing and sales efforts effectively for them. Moreover, as you know, personalized marketing converts more than generic content.
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Effective Content Creation and Marketing
After understanding the audience, it’s time to target leads with compelling content creation and marketing. You should create suitable marketing copies, blog posts, case studies, testimonials, etc, that aim to solve the audience’s pain points.
Hence, use varied content creation methodologies that the audience can resonate with and get hooked on. Most importantly, it should provide solutions depending on the problem. Further, with proper content marketing, your potential leads will reach out. Thus, it channelizes your potential lead research and understanding in the right direction.
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Optimize Landing Pages
Landing pages hold paramount importance because the lead lands, and the medium acts as a decision-maker for them. So, ensure that it is optimized well as per buyer person to transform leads into customers.
The central aspect begins with a good UI that is attractive yet easy to use. A responsive one with an interface related to the topic or buying personas goes well in such cases.
Next, he has proper marketing copy, CTA, and description in the most compelling manner with a concise form. To add related graphics and perform A/B testing. The latter will help you determine and test with different styles so you can finalize the best one according to it. Therefore, it will hook leads and retain and convert them as well.
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Implement Lead Magnets
Lead magnets are the ideal way to gather reader’s information in exchange for their information. Some examples include adding an email newsletter subscription form, filling in emails, and sending eBooks, templates, or other resources.
Moreover, ensure that the copywriting line targets the audience’s pain point or provides solutions. Also, you can promote the lead magnet resources online that increase visitors to your website and generate leads.
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Suitable Email Marketing
Email marketing is crucial in nurturing the leads and promoting them towards the sales funnel. Similarly, target your email subscribers list based on their demographics and pain points for targeted cold emails.
Also, intriguing subject lines should be added to increase the CTR and have people read it more. Add relevant CTA to convert leads into customers.
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Active Social Media Presence
Social media presence plays a vital role in promoting a service or product. A large audience segment has yet to have a first-hand experience with your product initially. Here’s where the social media presence determines your product/service’s prestige and makes the first impression.
You can run social media ads and create compelling posts like reels, infographics, and other textural posts to foster an impact. In the post, provide solutions to the potential leads and drive traffic toward your product/service.
Do have a social media manager who aptly engages with the target audience using meaningful comments. Another tip is to figure out your competitors and outperform them better in your marketing strategies. Customer testimonials in videos, infographics, and case studies would add a cherry on the cake.
Moreover, Francois Beaudry had the prestige of serving hundreds of customers worldwide and profoundly impacted each of them in their niches. No wonder he did it well, captured inbound leads through the process and made the brand credible.
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Analysis And Review
You all would have the experience of making tremendous efforts for marketing like multiple cold emails and social media campaigns with innumerable impressions yet no results. Well, a massive chunk of the marketers suffer from this lead generation cum conversion problem.
However, it determines the effectiveness of your social media campaigns. Therefore, after every campaign or even throughout, check the analytics, conversion rate, CTR, number of leads, and their quality.
Further, track the ROI gathered in the conversion of any lead. Francois Beaudry suggests that A/B testing is a practical approach. You can experiment with different methods and find the most suitable one to determine the correct direction.
Accordingly, you can review and modify your lead generation and conversion strategies. Thus, you can achieve better results and avoid putting efforts in the wrong direction.
Francois suggests that most marketers stick to one working strategy after it generates results. However, preferences and trends apart from the algorithm change frequently. So, it’s essential to reassess and iterate timely.
Final Thoughts
Mastering lead generation with proven tactics to convert traffic into customers is a challenging science. Yet, most marketers fail due to the need for a structured approach that goes in the right direction. Some often run behind bulk quantities, such as sending hundreds of emails, multiple social media posts, etc. However, this leads nowhere and doesn’t convert leads.
So, Francois suggests understanding your audience’s pain points for a structured approach. Next, execute effective content creation and marketing techniques and optimize landing pages accordingly. Accordingly, you can follow the remaining steps carefully once you have implemented the above.
